Advertising aimed at children is so prevalent in our lives that many people think it’s okay. But child-development experts for years have said that ads on kids' TV shows, for example, constitute an unfair assault on impressionable minds that aren’t old enough to appraise the sales pitch.

"Yes, we have no advertising"  Excerpt from Raffi's article in
the Globe and Mail.


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A Canada for my 'constituency'

Raffi’s editorial outlines Canada’s need to build a strong Culture that replaces the needs of children at its roots.

Two weeks ago it was reported that Paul Martin, Stephen Harper, and Jack Layton all named me as their favorite Children’s entertainer. After a feel-good moment, I wondered what I might say to these gentlemen on behalf of the most loveable group in the country, our very young, my “constituency” for almost 30 years.

The Canada I want is one that honours its children and respects them as essential members of our communities.

At a critical time in the history of life on our planet, doing right by our children is not a political game, it’s a long-term process of building a strong and sustainable culture. Our young need us to work together (whatever our politics) to create a hospitable world fit for children; they are entitled to nothing less.

Open societies—here and abroad—depend on respect for The roots of democracy as embodied in the well-being of our young. From our actions they learn how we regard them, whether we think they matter. From our example they learn the values that will guide their adult lives. Addressing young children’s irreducible needs should be a national proirity, supported by all political parties.

Canada is well-positioned to lead with the wisdom that a nation’s true wealth lies in the developmental health of its population. We have some of the brightest minds in early childhood research and development, and their messageis clear.

To build social capacity, to promote social justice, to advance cultural diversity, to save vast amounts in socio-economic costs, to restore ecosystems and to foster genuine prosperity, we must focus on the needs of the very young. In short, our democracy can be judged by how we regard and treat our children.

With this in mind, children need us to cast our vote for:

  • universal early child care and development in enriched settings;
  • neighbourhood family-resource centres;
  • a ban on corporal punishment;
  • universal, publicly funded health care and delivery;
  • clean air initiatives, alternative energy subsidies, the Kyoto agreement, elimination of toxins that most impact our youngest;
  • affordable housing;
  • toxic-free, nutritious food;
  • a quality of life index that measures what matters most;
  • economic initiatives that lift families out of poverty.


We know that the most important time in a human life is the formative first years; research confirms that early experience shapes lifelong behaviours. As a society, we haven’t quite grasped this reality. Once we do, how will we act on this knowledge? How can our society most effectively respect its Most Valuable Players?

In all our deliberations, goes the aboriginal saying, we must consider the next seven generations. In that spirit, we would do well for this generation (and for children yet to come) to consider the effect of our policies on the smallest and most vulnerable among us. The best present to them is a vote with their future in mind, a time when today’s children will inherit a world that can be—if we all work together—clean and safe, humane and sustainable.

You often hear politicians mention children in their speeches—for the sake of our children, we must do this and that. But actions speak louder than words. As Nelson Mandela said, we don’t need rhetoric from our leaders; we Need to “turn this world around, for our children.”

Ask your local candidates what they think a child-honouring society would look like. Make a note of their answers and consider which candidates are most likely to work toward such a goal in Parliament.

Tomorrow’s voters are counting on us. As we vote in this election, we should look to a future in which every family contributes its full potential to our country’s prosperity. The soul of a nation is shaped by the experience of its youngest citizens.

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