Book Review by Rev. Shirley DeMerchant and in the magazine, Riding the Waves.
The dark side of the web and social media is very real but this book is not one of despair. It is a message of hope, if action is taken now... read more

"In Lightweb Darkweb, Raffi takes a crucial look at the light and dark sides of the Internet and social media's impact on young users. For a conscious examination of InfoTech's promise & perils, read this book!"
~ Deepak Chopra, NY Times best-selling author

"If it's where our children are, in the virtual world, then they are entitled to the same rights there as anywhere.  Raffi has taken the lead in posing the questions and challenging all of us to consider the new domain of children's rights. Lightweb Darkweb is a compelling and important read."
~ Irwin Elman, Ontario Advocate for Children & Youth

"Thank you, Raffi, for dedicating this wonderful book to my daughter, Amanda. As a mother who cares, I recommend this book to start a personal education about how social media and InfoTech work and will work for the present generation of digital natives."
~ Carol Todd (Amanda Todd's mom)

Raffi brings to the debate on the benefits and dangers of the digital revolution his well-known sense of compassion, concern, and hope. This is a book that every one of us needs to read.
~ Stuart Shanker, Distinguished Research Professor of Philosophy and Psychology at York University 

Lightweb Darkweb is written by a man with a lifelong devotion to healthy childhood.  Adults who have grown up listening to Raffi will profit from his reflections on the uncertain consequences of the digital age.
~ Mark Bauerlein, author of The Digital Divide

Lightweb Darkweb speaks to the very pressing need for widespread digital and consumer literacy - something everyone can benefit from.
~ Jaigris Hodson, Researcher, Instructor, Ryerson University

Generations of children and parents have grown up listening to Raffi. Now they can listen once again as he describes how to make the digital world safe, secure and nurturant—emotionally and intellectually.
~ Sherry Turkle, psychologist, MIT professor, author of Alone Together: Why We Expect More From Technology And Less From Each Other.

Raffi Cavoukian is both a popular troubadour and a keen social analyst with well founded concerns about how the social media are affecting children. Lightweb Darkweb raises the questions that communications policy makers should long since have raised—and answered.
~ Lester Brown, President, Earth Policy Institute, author of Full Planet, Empty Plates

The message in Lightweb Darkweb is compelling. Raffi issues a call to action that’s hard to ignore—he begins a conversation that everyone interested in kids using social media needs to be part of.  ~ Gwenn Schurgin O’Keeffe, MD, FAAP,  author of CyberSafe

Lightweb Darkweb



Reg price: $15.95 plus shipping & handling.

Also available at  amazon_99 and  barnesandnoble_100

E-Versions are also available at: - Kindle edition - Kindle edition - Kindle edition
Kobo Books
Barnes & Noble - NOOK Book
Apple - iTunes
Sony - Reader Store

For bulk orders, please inquire by email to:

Three Reasons To Reform Social Media Before It Re-Forms Us
Raffi Cavoukian ~  © Homeland Press (2013)

>  READ THE PREFACE  (click here) <

Lightweb Darkweb makes the case for the critical need to reform social media, especially for young users. Its author, Raffi Cavoukian, the renowned singer, Raffi, is also a writer, systems thinker, and founder of the Centre For Child Honouring. He offers three reasons for social media reform: safety, intelligence, and sustainability. A response to the suicide of Vancouver teen Amanda Todd after years of online harassment, and dedicated to her, Lightweb Darkweb is a call for sanity in the digital age:

  • social media providers must make systemic changes for young users safety
  • parents need to regulate their kids’ screen time and social media use
  • society can optimize the benefits of the Internet only by reducing its shadow of social, ecological and health hazards.

Lightweb Darkweb highlights children’s developmental needs as a key missing consideration in the digital revolution. The result is a much-needed book for our times.

 For millions of fans, Raffi’s music was the soundtrack of their childhood. These “beluga grads” now share his songs with their own kids. Raffi has been described by the Washington Post and the Toronto Star as the most popular children’s entertainer in the western world, and Canada’s all time children’s champion. Raffi is a tech enthusiast, entrepreneur, and ecology advocate. He holds three honorary degrees, is the recipient of numerous awards, and is a Member of the Order of Canada and the Club of Budapest.


Help us spread the word about this book!

Lightweb Darkweb is—its endorsers are saying—a must-read,
with a timely and much-needed message.

This book has value to society—and your recommendation
can help make its impact quick, effective, and widespread.

Please consider the following:

  • Email this webpage link to colleagues and friends with a brief note of recommendation
  • Post a notice about the book on social media
  • Recommend or send the book to influential media figures and policy-makers
  • Post a mini-review on Amazon & other online bookseller pages

Thank you!


Lightweb Darkweb is a smart, highly readable, and nuanced critique of society’s unquestioning embrace of social media. This is an important book for anyone who cares about the well being of the youngest and most vulnerable among us.
~ Susan Linn, Director of the Campaign for a Commercial-Free Childhood and Instructor in Psychiatry, Harvard Medical School

Raffi artfully implores us to be decision makers and bring our humanity to this new digital realm.
~ Douglas Rushkoff, author, Present Shock

Raffi is an extraordinary advocate and creator for children. This book has a great message for all of us, young and old. Read it.
~ James P. Steyer, author of Talking Back to Facebook

At once passionate and level-headed, Raffi’s timely book provides parents and kids with a much-needed guide to the highways, byways, and back streets of the social web.
~ Nicholas Carr, author of The Shallows and The Big Switch

Whether you're a parent, teacher, friend or young person yourself, this book is required reading to skillfully navigate the wonderful and dangerous world of social media. Please turn off your screen and pick up this book!
~ Annie Leonard, Author, The Story of Stuff

Bravo! Raffi alerts us to the risks of unintended consequences in the online world, including the loss of control, without which there can be no privacy. Lightweb Darkweb provides a great service in raising this vital issue for all to consider.
~ Dr. Ann Cavoukian, Privacy Commissioner of Ontario

For decades Raffi has been driven by a singular and consistent moral vision: the best way to measure societal progress is by how well we support and nurture the youngest of our young. One of the globe’s most ecologically aware citizens, Raffi has written an urgent and clarion call to corporations, governments and parents alike to ensure that social media’s impact on young brains gets primary consideration within the indiscriminate use of digital technology. A timely book.
~ Charles E. Pascal, Professor, Applied Psychology and Human Development, OISE/University of Toronto



Share |